Multinationals spend massive amounts of time and money on marketing and branding each and every year. And a company’s logo is at the core of every campaign, it is what the consumer comes to know and trust or not notice at all. Billions of dollars in sales are literally at stake, so what this logo conveys is of primary importance. Here are 9 major logos with some hidden secrets which have helped create these companies’ images today.
Google wants to be seen as a company full of diversity and fun. They also want to always remind people of the unexpected. Thus, upon closer inspection, you will see that this very basic logo uses at first primary colors in what appears to be consecutive order. Then they popped in the green “l” just to mix things up a bit. Kind of like the company itself. To keep people guessing is the hallmark of creativity.
The Many Doodles Of Google