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Questionable Pay Raise Tactics
Despite competitive pay, an employee used an anonymous staff feedback forum to voice complaints about salaries and the cost of living from over 50 different IP addresses. This led to a larger-than-expected salary increase during the subsequent pay review. This tactic is known as astroturfing, where fake grassroots efforts are created to influence decision-makers.
Astroturfing can effectively make an issue seem more widespread and urgent than it actually is. Studies show that perceived public opinion can significantly impact organizational decisions, as in this case, leading to better employee compensation. The employee successfully pushed for a more favorable outcome by creating the illusion of widespread dissatisfaction.
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