![](https://royalounge.com/wp-content/uploads/2024/04/The-Mesmerizing-Transformation-of-Halsey-A-Musical-Icon-Turned-Makeup-Maven-1000x500-1000x500.png)
The Mesmerizing Transformation of Halsey: A Musical Icon Turned Makeup Maven
![](https://royalounge.com/wp-content/uploads/2024/04/The-Mesmerizing-Transformation-of-Halsey-A-Musical-Icon-Turned-Makeup-Maven-1000x500-1000x500.png)
In the dynamic world of beauty and self-expression, Grammy nominee and former 30 Under 30 awardee, Halsey, has taken a remarkable detour from the blue-haired singer to a makeup mogul with her brand, about-face. Evolving her appearance has become synonymous with Halsey’s identity, and she recently shared her transformative journey at the 2023 Forbes Under 30 Summit, embodying the essence of her Mayfair crewneck that boldly declares, “I’m still growing.”
Constant Evolution Through Makeup
![](http://afternoonedition.com/wp-content/uploads/2024/04/Halseys-chameleon-like-transformations-have-been-fueled-by-her-passion-for-makeup-2.png)
Instagram | Halsey’s chameleon-like transformations have been fueled by her passion for makeup.
Halsey’s chameleon-like transformations have been fueled by her passion for makeup. Taking matters into her own hands, she started doing her makeup out of necessity, searching for products that perfectly fit her evolving style. This personal quest paved the way for about-face, a makeup line that emphasizes “clean” ingredients and a vegan approach.
Empowering Gen Z with Affordable Glam
Launched in January 2021, about-face swiftly captured the hearts of Gen Z consumers. With products like the best-selling “Matte Fluid Eye Paint,” Halsey’s makeup line directly reaches consumers through its website and Ulta stores nationwide. Catering to the affordability needs of her demographic, the product range spans $7 to $18, with a sister line, “af94,” available exclusively at Walmart and priced under $10.
Thriving in a Competitive Arena
While the celebrity beauty landscape is crowded with names like Selena Gomez and Kylie Jenner, about-face’s success is undeniable. In 2022, the brand generated a staggering $50 million in revenue, showcasing a 57% increase in annual sales for celebrity beauty brands overall. Halsey’s unique position as a relatable yet experienced entrepreneur resonates with both media and consumers.
Global Expansion and Innovation
![](http://afternoonedition.com/wp-content/uploads/2024/04/about-face-is-set-to-debut-in-European-brick-and-mortar-stores-in-2024-2.png)
Instagram | about-face is set to debut in European brick-and-mortar stores in 2024.
Looking ahead, about-face is set to debut in European brick-and-mortar stores in 2024, reaching London-based Selfridges and luxury beauty shop SpaceNK. The brand will also introduce a new line of complexion products. Simultaneously, af94 will expand its reach from Walmart to 350 Ulta stores, broadening the brand’s footprint and ensuring its independence from Halsey’s fan base.
A Journey Beyond Music
Halsey’s journey began in 2013, discovering her singing talent at 18 during a chance encounter with aspiring musician Anthony Li. From the instant success of “Ghost” on SoundCloud to signing with Astralwerks, Halsey’s commitment to being something more than expected drove her success. As she navigated her music career, the need for makeup that withstood the challenges of her performances birthed about-face.
Hands-On Creative Leadership
![](http://afternoonedition.com/wp-content/uploads/2024/04/Halsey-remains-intimately-involved-in-every-aspect-of-about-face-1.png)
Instagram | Halsey remains intimately involved in every aspect of about-face.
As the chief creative officer, Halsey remains intimately involved in every aspect of about-face. From personally doing makeup for campaign shoots to collaborating with a European lab on product development, her commitment is as strong as her dedication to music. The brand’s inclusive marketing, featuring diverse genders and ethnicities, aligns with Halsey’s values, fostering a sense of community.
The Future of about-face
Stepping into the international arena and expanding product lines, about-face is set to make waves globally. Halsey envisions the brand standing independently, with its identity rooted in quality and inclusivity. As about-face continues to evolve, Halsey’s aspiration is for people to love the products, whether or not they know she’s behind the makeup magic.
In essence, Halsey’s journey from music stardom to makeup entrepreneurship is a testament to the power of evolution, creativity, and the pursuit of authenticity. With about-face, she has not only transformed her narrative but has also empowered a generation to embrace their ever-evolving selves with confidence and style.
More in Entertainment
-
`
The 10 Most Promising Investments in 2024
In the unpredictable world of investments, lat year surprised us with the stock market thriving against all odds. Despite looming recession...
April 18, 2024 -
`
Study Shows Employees Value Work-Life Balance Over Pay
Gone are the days of chasing the almighty dollar without a second thought. Randstad, the world’s leading employment agency, conducted a...
April 17, 2024 -
`
How to Get a Startup Business Loan with No Money: Your Step-by-Step Guide
Securing funding for your entrepreneurial dreams can feel like climbing Mount Everest without oxygen. It’s challenging, but there are paths to...
April 16, 2024 -
`
How Much is Ryan Reynolds Net Worth?
Ryan Reynolds, the quick-witted Canadian actor with a million-dollar smile, has carved a unique path to Hollywood stardom. But his journey...
April 11, 2024 -
`
Why Italy Is the Perfect Solo Adventure Spot
Embark on a soul-stirring solo adventure through the captivating landscapes and rich tapestry of Italy, where every cobblestone street whispers tales...
April 10, 2024 -
`
What is Provisional Credit and How Does It Work?
Have you ever checked your bank statement and noticed the term “provisional credit.” This term frequently appears during disputes or chargebacks....
April 9, 2024 -
`
Elon Musk’s OpenAI Lawsuit | Are OpenAI’s Financial Motives Overshadowing Its Mission Statement?
A recent legal battle has rocked the world of artificial intelligence (AI). It pitted Elon Musk against OpenAI, the research company...
April 8, 2024 -
`
Cultivating Prosperity: Lunar New Year Traditions for Financial Abundance
As we usher in the Lunar New Year, the traditions that accompany this vibrant celebration are not just a cultural spectacle...
February 10, 2024 -
`
Beginner’s Guide to Effective Email Marketing Strategies
Embarking on your email marketing journey? Welcome to a powerful tool for connecting with your audience and driving business success. As...
January 30, 2024
You must be logged in to post a comment Login